Get Ready to Sell - Pricing


FACT: The first weeks of your home's exposure to the open market are the most crucial. Price Matters!

  • A well-priced home creates interest, attracts buyers, generates showings, and produces offers, all very quickly.

  • An underpriced home will attract buyers and may sell quickly yet may detract buyers who wonder “what’s wrong with it?” as well as be overlooked by buyers looking in a slightly higher price range.

  • An overpriced home will be evidenced by lack of interest, few showings, no offers, a longer time on the market, and possibly price cuts—which look bad from the buyer’s prospective. This approach may force you to drop your price below market value to compete with new, well-priced listings.

Pricing a home at fair market value is crucial for a successful real estate transaction, as it maximizes the likelihood of attracting potential buyers and ensures a fair and competitive selling process. When a property is priced appropriately, it aligns with current market conditions and reflects its true worth. Overpricing a home can deter potential buyers, leading to extended days on the market and the risk of becoming stale, as buyers may perceive the property as unreasonably expensive. On the other hand, underpricing may attract attention but could result in financial losses for the seller. Fair market value pricing enhances the property's visibility by attracting a broader range of interested buyers, increasing the chances of securing offers in a timely manner. Striking the right balance in pricing contributes to a smoother sales process, fostering buyer confidence and facilitating a more efficient transaction.










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